Case Studies: Verified Ingredients™ Seal


Here are some sample case studies of the benefits of using a Verified Ingredients™ Seal on your website.



Case Study 1: A 21% Increase in Revenue

  • A study of 3 different websites was tested for a two month period.
  • We conducted an A/B test of otherwise identical websites with and without the Verified Ingredients™ Seal displayed.
  • On the version of the websites with the seal, the Verified Ingredients™ Seal was displayed on the bottom right corner on both the landing page and the checkout page.
  • There was a 21% increase in revenue on the version of the websites with the seals being displayed during the two month period.


Case Study 2: A 17% Increase in Revenue and a 6% Increase in Revenue

  • We conducted a study of 9 landing pages amongst different websites during an 11 week period.
  • We conducted a three way split test
    • One website had a "sticky" Verified Ingredients™ Seal in the bottom right corner of the landing page.
    • A second version of the identical website displayed the seal in the footer.
    • A third version of the landing page displayed no seal at all.
  • On the website with the "sticky" Verified Ingredients™ Seal displayed in the bottom right corner, there was a 14% increase in revenues compared to the website with no seal.
  • There was a 4% increase in revenues on the website with the Verified Ingredients™ Seal displayed in the footer compared to the website with no seal displayed.
  • Conclusion: Having a Verified Ingredients™ seal on your website is shown to increase revenue. Making the seal more visible is shown to have an even greater effect on increasing revenue.